AakrutiAIAakrutiAI

Privacy Policy

Last updated: 12 April 2026

AakrutiAI is a product operated by Shreenath TechCons, the data controller for the purposes of India's Digital Personal Data Protection Act, 2023 ("DPDP Act"). In this policy "we", "us", and "our" refer to Shreenath TechCons. We respect your privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you use the AakrutiAI website and services (the "Service"). By using AakrutiAI, you agree to the practices described here.

1. Information We Collect

a. Information you provide

  • Account data: name, email address, password (hashed), profile picture.
  • Content: images you upload (including face reference photos), hook text, video details, and thumbnails you generate.
  • Payment data: billing information processed by our payment provider (Easebuzz). We do not store full card numbers, CVV, or UPI PINs.
  • Communications: messages you send to support.

b. Information collected automatically

  • Device, browser, operating system, IP address.
  • Usage data: pages visited, features used, generation history.
  • Cookies and similar technologies (see our Cookie Policy).

c. Information from third parties

  • Profile info from Google when you sign in with Google.

2. How We Use Your Information

  • To provide, maintain, and improve the Service.
  • To generate AI thumbnails on your behalf using third-party models (Google Gemini, Replicate).
  • To process payments and manage subscriptions.
  • To send transactional emails (confirmation, password reset).
  • To detect fraud, abuse, and enforce our Terms.
  • To comply with legal obligations.

3. How We Share Your Information

We share data only with:

  • Service providers that process data on our behalf under strict contractual obligations: Supabase (auth, database), Google Gemini (AI generation), Replicate (AI generation), Resend (email delivery), Easebuzz (payments), Vercel (hosting).
  • Legal and safety: to comply with law, court orders, or to protect rights and safety.
  • Business transfers: in the event of a merger, acquisition, or asset sale.

We do not sell your personal data to advertisers or data brokers.

4. AI Model Training

Your uploaded images and prompts are sent to third-party AI providers (Google Gemini, Replicate) solely to generate the thumbnails you request. We do not use your content to train our own models. Third-party providers' handling of your data is governed by their own privacy policies.

5. Analytics and Advertising

We use third-party analytics and advertising tools to understand how the product is used and to measure our advertising campaigns:

  • PostHog — product analytics (page views, feature usage, errors).
  • Meta Pixel (Facebook / Instagram) — measures the effectiveness of our ads and helps us show relevant ads to people similar to our users. The pixel records events such as page views, sign-ups, and subscription purchases. No sensitive personal data (passwords, uploaded photos, payment numbers) is sent to Meta. You can opt out of Meta personalised advertising in your Facebook ad preferences.

6. Data Retention

  • Account data: retained while your account is active and up to 12 months after deletion for legal/financial records.
  • Generated thumbnails and uploaded images: retained until you delete them, or until account deletion plus 30 days.
  • Payment records: retained for 8 years per Indian tax law.

7. Your Rights (DPDP Act 2023)

If you are a Data Principal in India you have the right to:

  • Access a summary of your personal data we process.
  • Correct or erase inaccurate or unnecessary data.
  • Nominate another person to exercise rights in case of incapacity.
  • Grievance redressal (see Contact below).
  • Withdraw consent at any time.

To exercise any right, email support@aakrutiai.com. We will respond within 30 days.

8. Security

We use industry-standard measures: TLS in transit, encryption at rest where supported, hashed passwords, role-based access, and audit logs. No method of transmission is 100% secure; we cannot guarantee absolute security.

9. International Transfers

Your data may be processed in countries outside India (e.g. United States, EU) by our service providers. We rely on provider contractual safeguards for such transfers.

10. Children

AakrutiAI is not intended for users under 18. We do not knowingly collect personal data from children. If you believe a child has provided data, contact us to delete it.

11. Changes to This Policy

We may update this policy. Material changes will be notified by email or in-app notice at least 7 days before they take effect.

12. Grievance Officer

Per the DPDP Act 2023 and IT Rules 2011:
Name: Grievance Officer, AakrutiAI
Email: support@aakrutiai.com

13. Contact

Questions about this Privacy Policy? Email support@aakrutiai.com.